About The Authors

The authors of The Buying Revolution™ are buyers in more than 30 of theworld’s largest companies’.  However it is the names of John O Gorman and Ray Collis – the two ground-breaking sales consultants that listened to those buyers, that are on the cover.

John and Ray are successful salespeople turned sales consultants. They come at selling from a new angle – that of the buyer. Focused on the high value, or complex, B2B sale, they have a unique insight into buying in large organisations.

Their insights are based on conversations with managers and buyers in some of the world’s largest companies. That means they understand how sellers can turn the changes in the buying process, the business case and the buying team to their advantage.

John O’Gorman

John O’Gorman has been selling and consulting internationally for organisations such as Digital, Compaq and Eontec (acquired by Siebel).

John completed his International MBA in 2004 and holds a Bachelor of Commerce degree.

Ray Collis

Ray Collis has consulted to companies such as Smith + Nephew, Nilfisk, BT Wholesale and Norsk Hydro.

Ray has Master’s and Bachelor’s degrees in Business and Marketing.

Through their company The ASG Group, John and Ray act as sales advisers to ambitious sales organisations, government agencies and educational institutions.

They are prolific writers on the subjects of buying and selling, as can be seen by the hundreds of articles, tips and techniques available a wide range of specialized sales sites and in particular www.sellerinsights.com and www.buyerinsights.com.